360° of Transparency

Transparency on transparency

When the Artebianca biscuit factory was launched in the early Eighties, we did analysis was also made by observing the products available on grocers’ shelves. Arrays of pretty packages, completely hiding the product within. This was the inspiration for the 100% transparent Artebianca package, which is also a statement of another kind of ‘transparency’ toward the end consumer as a guarantee of product quality. And Artebianca’s communication and advertising is based on this guarantee, on actual product visibility.

5 Quality Ingredients

The importance of raw materials

The goodness of the Artebianca biscuits begins with careful selection of raw materials. No eggs of dubious origin, no powdered milk,
but just ingredients to guarantee the right consistency and top quality. But above and beyond quality, today it is also quantity that makes the difference. The Artebianca labels aren’t cluttered with long lists of ingredients.

As genuine as ever

Our biscuits are not just the result of good recipes. They also benefit from ongoing research into food and nutrition to identify molecules responsible for ‘diseducating’ our taste buds.